Italy is evolving in how it welcomes discerning travellers. Beyond popular hotspots lies an authentic, sustainable Italy — places rich in culture, community and natural beauty. The Luminous Destinations 2026 initiative, launched by Visit Italy, shines a light on these lesser‑known treasures, guiding travellers to experiences beyond overtourism.
What Are Luminous Destinations?
Luminous Destinations is a new program created by Visit Italy that identifies and showcases ten Italian territories each year. These places are selected for their:
- Authentic cultural identity
- Commitment to sustainability
- Balanced tourism and community life
- Rich heritage and scenic beauty
The aim is not simply to list travel spots, but to highlight destinations where travel enriches both visitors and local communities — fostering meaningful, conscious exploration.
Rome and the Lazio Region: A Treasure Trove
Of course, Rome itself is breathtaking — full of world-famous attractions like the Colosseum, the Roman Forum, and St. Peter’s Basilica, making it an essential stop for any traveller. But the rest of Lazio also holds gems worth exploring: charming towns, rolling hills, lakes, and historical sites that offer unique, memorable experiences beyond the capital.
Among these treasures lies Viterbo, a destination that perfectly balances history, nature, and authentic local culture.
Why Viterbo is a Luminous Destination
Among the ten destinations chosen for 2026, Viterbo — the ancient Tuscia city in Lazio — truly embodies the spirit of luminous travel. It stands out for:
🏛️ Historical Heartbeat
Viterbo’s medieval centre, especially the San Pellegrino quarter, with its narrow stone streets, towers and loggias, evokes centuries of Italian history in an atmosphere that invites slow discovery.
♨️ Wellness and Nature
Beyond its heritage, Viterbo is renowned for its thermal waters, offering rejuvenating experiences away from crowded tourist circuits. The surrounding landscapes — from Lake Vico to Lake Bolsena — add natural serenity to every visit.
🌍 Authenticity and Sustainability
The selection recognises Viterbo’s balance between life, culture and tourism. Here, visitors find welcoming communities, rich traditions and places that feel lived‑in, not just visited — a core value of Luminous Destinations.
🏆 Recognition at BIT Milano
Viterbo was celebrated as a Luminous Destination 2026 at the Borsa Internazionale del Turismo (BIT) in Milan — a testament to its strategic tourism vision and growing appeal.
A New Way to Experience Italy
The Luminous Destinations project represents a shift in travel preferences: from ticking off famous attractions to immersive experiences that respect people, heritage and nature. With Kirba Tours, exploring places like Viterbo becomes an opportunity to connect with local life and discover stories that go beyond guidebooks.
Whether you’re seeking medieval charm, wellness retreats, or authentic Italian culture, destinations like Viterbo offer a rich, luminous experience — perfect for travellers who value depth, balance and unforgettable moments.
Plan Your Day Trip to Viterbo with Kirba Tours
Experience Viterbo in a private day trip in the heart of Tuscia, tailored just for you. Wander through medieval streets, enjoy thermal spas, and savor authentic local cuisine — all at your own pace, guided by Kirba Tours’ expert team.
Book your private Tuscia day trip today and discover why Viterbo is one of Italy’s brightest destinations for 2026, a perfect complement to a visit to Rome and the treasures of Lazio.
